Conversion Tips

Free conversion tips

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To boost your visitor to customer conversion rates, your website strategy requires that all elements crucial to its success are working together.

When developing an online marketing strategy start with currently available stats and data. Decisions cannot be made on this alone, so go further - beyond metrics - to ensure your web projects are optimised for

  • your target audiences
  • user experience
  • accessibility
  • profitability
  • return on investment

Web effectiveness is what you are aiming for.

To be web effective you need usability, accessibility and profitability. All are intertwined and inter-dependent.

When each of these elements work effectively together, the effort required to achieve better results is lessened. Less effort can mean lower costs and higher profits.

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