Conversion Audit

conversion auditCould your website be under-performing? Would you even know?

Often website owners accept that their website is doing the best it can without realising that small improvements could have a dramatic effect on the site profitability.

Common causes of low or poor conversion rates include:

  • Usability issues
  • Accessibility issues
  • Marketing and strategy issues
  • Ineffective/non-existent user profiling
  • Ineffective/non-existent  customer segmentation and targeting
  • Poorly defined conversion fun/non-existent conversion funnels
  • Ineffective/non-existent calls to action

How can our conversion audit help you?

Our conversion audit will:

  • Determine current (and historical*) conversion rates of key tasks on the website
  • Analyse current traffic sources and quality of traffic sent based on task completion
  • Desired conversion actions/tasks & their lifetime value (LTV)
  • Usability & Accessibility analysis
  • Target profiling and associated task analysis
  • Look and feel analysis
  • Legal compliance, privacy and security issues analysis
  • Copywriting suitability and performance analysis
  • Calls to action analysis
  • Search engine ranking and traffic quality from each keyphrase
  • Google Analytics / log file analysis (if available). Set up and configuration of custom reports and goals/funnels etc.

As well as thorough analysis detailed above, our conversion audit also includes recommendations and a prioritised action plan for rectifying any issues found.

Are you getting the most out of your online investment?

Can you afford not to have a website conversion audit? Ask us about our unique No Risk Conversion Improvement Guarantee!

*If historical data is available - preferably Google Analytics

Not sure what to do next?

For more information on our Conversion Audit and a free, no obligation chat on how we can help you Contact Us today

We can help you improve your website.

Don't just take our word for it though - check out our testimonials to see what others say about us.

Alliance & Leicester Commercial Bank, Santander
Nescot College of Further Education
VOSA
Newham College of Further Education, Yeovil College of Further Education
Close Brothers Asset Management
Thrings Solicitors
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