About Us

Data-driven. Human-focused.

Beyond Metrix is a UK consultancy specialising in accessible and usable digital design, evidence based data analysis, performance marketing, inclusive communication, and SEO shaped by real search behaviour. We help organisations turn information into insight and insight into meaningful action. Our work combines analytical rigour with human understanding, grounded in evidence and experience.

Our approach

We believe good strategy starts with clarity. Every project begins with understanding your goals, your audience, and the real-world data that connects them.

Founded in 1997, Beyond Metrix brings together more than thirty years of experience across marketing, communications, and data science. We work with clients in education, healthcare, and other public and private sectors to improve accessibility, visibility, and user engagement.

Our network includes trusted professionals in analytics, development, and accessibility. This flexible model means every project gets the right skills and expertise at the right time.

Our foundation

Beyond Metrix is led by Samantha Mignano FCIM MSc, an autistic web strategist and developer with a First-Class Honours Degree in Data Science and an MSc in Strategic Marketing. She is a Fellow of the Chartered Institute of Marketing and is currently researching her PhD with Bristol University in her spare time.

Samantha’s background combines technical analysis with strategic communication. Her work is informed by both lived experience and professional training, bringing together data, design, and inclusion in a way that supports better decision-making and fairer outcomes.

Our values

• Clarity: translating complex data into information people can use
• Inclusion: building accessibility and usability into every project
• Integrity: working transparently and sharing evidence at every stage
• Evidence: grounding recommendations in data, not assumptions
• Collaboration: building understanding through partnership

Our difference

We bring together data, design, communication, and accessibility to help organisations see what matters and act with confidence. Our work is practical, inclusive, and evidence-based, designed to make information meaningful and measurable.