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Our Mission Statement

Here at Beyond Metrix we are passionate about our work, passionate about getting it right, and making websites web-effective for both our customers and their customers.

The name Beyond Metrix stems from our analysis work. We believe that to get a website right, you need to base your strategy on facts and figures, not guesswork. There are plenty of software packages available that will give you figures, but the reports they give are invariably written by computers for computers! If you do not have technical knowledge and experience to intepret the reports, you can often miss critical information hidden in the data.

When we work with you to develop an online marketing strategy for your company we start with the data, but then go much further - beyond metrics - to consider the psychology, the tone, the usability, accessibility and profitability of each and every web project. Web effectiveness is what we develop, for you and your customers. To be web effective you need usability, accessibility and profitability. All are intertwined and inter-dependent.

Why Feathers:

The feather symbolises friendship; it symbolises honour and courage, is a symbol of sharing and of trust and belief; the Disney elephant flew when he had his magic feather, and some believe that feathers are left behind when angels have passed by.

Over the years feathers have been used in many sayings and analogies. We use them as our brand as they are very relevant to the way we work:

Light as a feather - we can be as involved with your web projects as you need us to be, but our approach is not heavy and intense.

Unruffled Feathers - we prefer to work as an addition to your existing team, and do not take over nor intentionally ruffle feathers.  

Feathers are strong but flexible - we are flexible in our approach and do not work with rigid opinions or set methodologies. We can tailor our service to meet your needs.

Flight Feathers - some feathers are for show, some aid warmth and some aid flight. If you are lacking flight feathers it will be increasingly difficult to get off the ground, and if you do, you could come back to earth with a bump. An effective marketing strategy and an expert on hand, can be the flight feathers you need to soar to new heights.

Feathers are integral, working as part of a team - unless all of a bird's feathers integrate and work together, it's flight will be bumpy and filled with risks. It may not be able to reach the right height or may keep losing height because of gaps on the wing where feathers are missing. We can fill those gaps, to ensure your business can reach the heights it deserves and maintain those heights consistently over time.

In fine feather - looking good.

Feather in cap - an achievement to be proud of.

Feather your nest - plan for the future, increase your profits.

Feather quills a symbol of learning and knowledge.

Call us today for an informal chat on 08456 44 88 54.

• Website Audit

  How usable is your website? Is it accessible to all? Does it display consistently in all browsers? Does it validate to w3c standards? Click here to find out about our website audit.

• Marketing Audit

  Does your website compete effectively for new and repeat business? Are your calls to action actually working? Is it possible to increase ROI? Click here to find out about our marketing audit

• SEO Audit

  How well does your current site perform on the search engines? Is there room for improvement? Are your PPC campaigns delivering poor results? Click here to find out about our SEO audit.

• Opportunity Audit

  Do you have a new business idea, or are planning a complete revamp of an old website? An opportunity audit ensures you go in to the market with your eyes wide open and with aces up your sleeve.