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Marketing Audit

These days people expect much more from a website than ever before. Your website needs to work for you as a marketing and branding tool, not against you. If your website is not 100% effective as a sales tool, then you are under-achieving and your competitors are benefiting from your inability to attract and keep your customers loyal to your brand.

How does your site compare to your competitors - both visually and in relation to performance as a marketing tool? Is your website talking to your customers, or at them? Are your calls-to-action working as expected, or even working at all?

Do you know where your visitors are coming from? Do you know the type, quantity and quality of the traffic your website currently receives? How many visitors did your convert in to customers in the last month? What return on investment (ROI) are you receiving from your website in its current form?

How readable is your site? Who are you pitching to? Is the wording of your site correct for your target audience? Do you know how many customers leave your site, where and why? How many of your visitors left your site this week and went to a competitor to buy from them?
How do your current visitors navigate through your site? Have you noticed any trends or changes in visitor behaviour?

Are you capitalising on all of the opportunities to market your website effectively? Are there improvements that could increase your customer conversion rates, profit margins and customer loyalty?

How do you currently track your return on investment? How do you know which marketing projects have brought the most qualified visitors to your website and how many of those converted in to paying customers?

50% of all marketing fails – the problem is most companies do not know which 50% is which.

Without identifying and tracking marketing performance as well as marketing spend, you risk wasting your budget on guesswork every time you place an advert.

Our marketing audit asks and seeks to answer many questions that will help to identify not just the current state of play, but also opportunities and changes that could help to lift your business to new heights. We will carry out an independant marketing and branding analysis, taking in to consideration direct and indirect competitors' marketing methods and tools for comparison.

Following our comprehensive marketing audit, and telephone consultations with you, our strategists will write up their findings in an easy to understand audit report, and then provide their recommendations and advice for future marketing campaigns and opportunities. Using our mentoring service, you can also have one of our strategists working with you on an on-going basis to assist and support you as needed.

Our marketing audit starts from just £500

Call us today for an informal chat on 08456 44 88 54 for more details.

• Website Audit

  How usable is your website? Is it accessible to all? Does it display consistently in all browsers? Does it validate to w3c standards? Click here to find out about our website audit.

• Marketing Audit

  Does your website compete effectively for new and repeat business? Are your calls to action actually working? Is it possible to increase ROI? Click here to find out about our marketing audit

• SEO Audit

  How well does your current site perform on the search engines? Is there room for improvement? Are your PPC campaigns delivering poor results? Click here to find out about our SEO audit.

• Opportunity Audit

  Do you have a new business idea, or are planning a complete revamp of an old website? An opportunity audit ensures you go in to the market with your eyes wide open and with aces up your sleeve.