Conversion Tips
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When developing an online marketing strategy start with currently available stats and data. Decisions cannot be made on this alone, so go further - beyond metrics - to ensure your web projects are optimised for
- your target audiences
- user experience
- accessibility
- profitability
- return on investment
Web effectiveness is what you are aiming for.
To be web effective you need usability, accessibility and profitability. All are intertwined and inter-dependent.
When each of these elements work effectively together, the effort required to achieve better results is lessened. Less effort can mean lower costs and higher profits.
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